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What’s With These Weird Billboards In Southwest Michigan?

Last week, I noticed a weird billboard during my routine driving in Battle Creek. It was a red nose-ring, with a couple numbers in the bottom right. Beyond that, there was nothing to indicate what the heck this was supposed to advertise. I didn’t think anything of it, until I started seeing similar billboards all over the place.

So what’s the deal with this? Usually, billboards are meant to advertise things. But these are very cryptic; just a red, letter-like symbol, and and two numbers.

It appears that there are 17 of these in total, of which I’ve found 4. I personally think that once we find all 17, there will be a message to be spelled. So far, this is what we’ve got

_ O _ _ H _ R E _ _ _ _ _ _ _ _ _

I’ve spoken to at least one person who has told me that they saw a billboard like this in Kalamazoo, so it’s not happening just in Battle Creek.

So let’s crack this code! If you’ve seen any of these billboards, snap a photo and send them in to us;

nico@953wbck.com

Eric.Meier@townsquaremedia.com

Or just let us know where you saw one, and we’ll get the picture ourselves.

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BONUS VIDEO: Possible Meaning Of Kalamazoo 

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